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It's Hard to Be Good
Beard, Alison; Hornik, RichardArticle HBS-R1111E-EExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20
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It's Hard to Be Good (Spanish version)
Beard, Alison; Hornik, RichardArticle HBS-R1111EStrategyExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20
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Can Big Tech Be Disrupted? (Spanish version)
Knee, Jonathan; Beard, AlisonArticle HBS-S22014StrategyThe tech giants Facebook (now Meta), Amazon, Apple, Google (now Alphabet), Microsoft, and Netflix are all so successful--and generate so much cash--that they seem virtually unstoppable. Yet according to Jonathan Knee, a Columbia Business School professor and veteran investment banker specializing in media and tech, even the digital superpowers face threats. In this interview he shares an analysis of the weaknesses and strengths of the large tech ...Starting at €8.20
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Life's Work: An Interview with Daniel Boulud
Boulud, Daniel; Beard, AlisonArticle HBS-R1905N-EHead of a culinary empire that now includes 16 ventures, Boulud talks about his boyhood on the family farm, where "everything on [the] table was 95% grown, raised, or made by us"; key lessons from the chefs he trained with; and how he balances being an artistic chef with being a businessman.Starting at €8.20
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Life's Work: An Interview with Takashi Murakami
Murakami, Takashi; Beard, AlisonArticle HBS-R2102P-EKnowledge and CommunicationThe contemporary artist on how he went from being a lonely, unpopular geek to commercial success and critical acclaim.Starting at €8.20
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Life's Work: Ruth Reichl
Reichl, Ruth; Beard, AlisonArticle HBS-R1406M-EThe cook, critic, and fiction writer discusses her years as the last editor of "Gourmet": how she handled being a manager, modernized the magazine, and dealt with its closing.Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Life's Work: Philippe Starck
Starck, Philippe; Beard, AlisonArticle HBS-R1304N-EPhilippe Starck has designed thousands of products, interiors, and buildings for clients ranging from Microsoft to Baccarat. Here, he reveals the secrets of his productivity: being a control freak, traveling light, and hiring by intuition.Starting at €8.20
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Making a Backup Plan Undermines Performance
Shin, Jihae; Beard, AlisonArticle HBS-F1609B-ELeadership and People ManagementIf you prepare for failure, failure may be more likely. New research suggests that formulating a plan B in the event that plan A does not work out has a negative effect on performance.Starting at €8.20