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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Rio Tinto and the Resolution Copper Mining Joint Venture (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinTeaching Note DARDEN-E-0373TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0373Starting at €0.00
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Rio Tinto and the Resolution Copper Mining Joint Venture (C): Planning in the Global Financial Crisis
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinCase DARDEN-E-0375-EBusiness Ethics and Corporate Social ResponsibilityWhen the global recession of 2008–09 hit, Rio Tinto was forced to reexamine its spending priorities. Knowing that the availability of investment capital along with commodity prices would eventually rebound and that project delays could have a negative impact on net present value, David Salisbury and his team were faced with the additional challenge of prioritizing the various aspects of the RCM project. These fell into several categories: (1) rec...Starting at €5.74
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Rio Tinto and the Resolution Copper Mining Joint Venture (A): The Land Exchange
Werhane, Patricia H.; Mead, Jenny; Gorman, Michael E.; Starr, JustinCase DARDEN-E-0373-EBusiness Ethics and Corporate Social ResponsibilityFrom its inception, the Resolution Copper Mining (RCM) joint venture faced a number of significant technical, political, and environmental challenges as it attempted to develop a strategy for mining a copper ore body located under the Tonto National Forest in Superior, Arizona. As president and CEO of RCM, David Salisbury faced a number of key decisions in 2008–10 to keep the project on track. The success of the mine hinged on a politically compl...Starting at €8.20
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Rio Tinto and the Resolution Copper Mining Joint Venture (B): Dewatering the Magma Mine
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinCase DARDEN-E-0374-EBusiness Ethics and Corporate Social ResponsibilityTo dewater the former Magma Mine and sink the exploratory shaft, the RCM team was faced with extracting and managing about 2 billion gallons of naturally accumulated water as well as about 300 million gallons per year of new inflow. The team’s goals were to accomplish the dewatering safely, in a quick and economically feasible way, while also protecting the environment and managing the interests of local stakeholders. The team had four options to...Starting at €5.74
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Snow Brand Milk Products (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Mead, JennyTeaching Note DARDEN-E-0347TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0347Starting at €0.00
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ExxonMobil and the Chad-Cameroon Pipeline (A) and (B) - Teaching Note
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0262TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0262Starting at €0.00
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ExxonMobil and the Chad-Cameroon Pipeline (B): The Pipeline Becomes a Reality
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Mead, JennyCase DARDEN-E-0330-EBusiness Ethics and Corporate Social ResponsibilityThis case picks up after the end of "ExxonMobil and the Chad–Cameroon Pipeline (A)" (UVA-E-0262), presenting additional facts, advancing in the story, and setting up a new and challenging decision to be made about the project.Starting at €5.74
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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCase HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Starting at €8.20
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Alloy.com: Marketing to Generation Y (Spanish Version)
Deighton, John; McWilliams, GilCase HBS-518S13MarketingUna empresa punto com rentable? Alloy.com ventas al por menor de ropa para adolescentes por catálogo. Aleación consta de un sitio web para convertir y perspectivas de la comunidad de construcción. El resultado es un negocio con la economía de un vendedor directo y la capitalización de mercado de una Internet puesta en marcha. El caso presenta la decisión de asociarse con AOL o perseverar con la mezcla actual de los métodos de adquisición de clien...Starting at €8.20