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Las colectas del banco de sangre de Tuixén
Ligero M.; Valor Sabatier, JosepCase AD-182EconomicsSe describe el procedimiento de colecta y recogida de sangre de un banco de sangre con los costes asociados. Se plantea la problemática de potenciar la recogida en el propio centro versus colectas mediante camión.Starting at €8.20
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Tecnologías de la información e innovación de procesos
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepTechnical Note SIN-17Knowledge and CommunicationEsta nota técnica cubre los conceptos básicos de la innovación de procesos. Se describen las ideas básicas y las etapas de cualquier proyecto de innovación de procesos.Starting at €8.20
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Implementation of SAP at Celsa (A) - Teaching Note
Sieber, Sandra; Valor Sabatier, JosepTeaching Note SIT-9-EKnowledge and CommunicationNote prepared as an aid to instructors in the classroom use of case SI-139-E.Starting at €0.00
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Simple forecasting models based on Box-Jenkins analysis
Valor Sabatier, JosepTechnical Note ADN-242-EEconomicsThis note introduces simple forecasting models that need Box-Jenkins analysis to be implemented. It is quite practical in nature and uses in all examples the statistical package Forestat, although the concepts can be applied using any statistical package implementing the Box-Jenkins algorithms. The note can be used in an introductory statistics course at the MBA level.Starting at €8.20
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A Primer on Classical Decomposition of Time Series
Valor Sabatier, JosepTechnical Note ADN-240-EEconomicsThis note introduces the basic concepts of Classical Decomposition for Time Series Analysis. It is quite practical in nature and uses in all examples the statistical package Forestat, although the concepts can be applied elsewhere. The note can be used in an introductory statistics course at the MBA level.Starting at €8.20
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Basic concepts of Box-Jenkins analysis
Valor Sabatier, JosepTechnical Note ADN-241-EEconomicsThis note introduces the basic concepts of Box-Jenkins models for Time Series forecasting. It is quite practical in nature and uses in all examples the statistical package Forestat, although the concepts can be applied elsewhere. The note can be used in an introductory statistics course at the MBA level.Starting at €8.20
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137-EInformation Technologies, Knowledge and CommunicationInfoJobs.net is a web site specialized in matching companies in need of personnel with people in the labour market. It has more than half a million CVs in its database and twenty thousand active job offers posted daily. The case presents the dilemma facing InfoJob's General Manager when the world's largest player in the online recruitment market, Monster.com, brings its massive advertising and technological firepower to bear on the Spanish market...Starting at €8.20
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A Primer on Multiple Variable Discriminant Analysis
Valor Sabatier, JosepTechnical Note ADN-239-EEconomicsThis note introduces the concept of multiple variable discriminant analysis. It shows through the use on an example how a regression-based technique can be used to predict if an element of a set belongs to a given subset. It does not pretend to make the reader an expert on the use of the technique nor provide a solid theoretical foundation. It can be used in an introductory statistics course for MBAs.Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20