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Gimlet Media: A Podcasting Startup, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-919405-ETeaching plan for case 918413.Starting at €0.00
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Porsche: The Cayenne Launch, Teaching Note
Deighton, John; Avery, JillTeaching Note HBS-511069-EMarketingTeaching Note for 511-068.Starting at €0.00
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511056-EMarketingTeaching Note for 510055.Starting at €0.00
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Target Stores: The Hunt for 'Unvolunteered Truths', Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920306-EMarketingTeaching note for case 515090.Starting at €0.00
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The Case Method of Instruction, Course Overview Note
Deighton, JohnCase HBS-512027-EMarketingStarting at €8.20
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Legendary Entertainment: Moneyball for Motion Pictures
Deighton, John; Kornfeld, LeoraCase HBS-516117-EMarketingLegendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture market. Other Hollywood studios want to lease its services, and firms outside of ent...Starting at €8.20
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Sony and the JK Wedding Dance
Deighton, John; Kornfeld, LeoraCase HBS-510064-EMarketingExecutives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the party that uploaded the video. How should Sony act? This case looks at the issues faced by marketers in an environment in which consumers disseminate content without the assistance,...Starting at €8.20
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Slanket: Responding to Snuggle's Market Entry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-510098-EMarketingTeaching Note for [510034].Starting at €0.00
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Starting at €0.00
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Bluefin Labs: The Acquisition by Twitter
Deighton, John; Kornfeld, LeoraCase HBS-513091-EMarketingWhat is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. A second objective of the ...Starting at €8.20