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Attryb: Artificial Intelligence–Driven Website Personalization for Online Sellers
Sandip Mukhopadhyay; Bikramjit RishiCase IVEY-W36239-EInformation Technologies, MarketingAmid rising online content, modern consumers want a personalized online shopping experience and to be presented with products, services, and deals that are relevant and specific to them. Anil Bains launched Attryb to create a hyper-personalization stack to deliver a meaningful experience to each website user. Using artificial intelligence, machine learning, and statistical models, Attryb’s predictive intelligence model could assess thousands of c...Starting at €8.20
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Bring the Outside In: Increasing True Urgency by Winning Hearts and Minds
Kotter, John P.Book Chapter HBS-4888BC-ELeadership and People ManagementOrganizations of any size or age tend to be too internally oriented. The disconnect between what insiders see, feel, and think, on the one hand, and external opportunities and hazards, on the other, can be astonishing. This inside-outside gap always reduces an organization's sense of urgency, and must be diminished if organizations hope to implement change successfully. This chapter is excerpted from "A Sense of Urgency."Starting at €8.20
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Keep Urgency Up: Creating a Culture that is Conducive to Continuous Change
Kotter, John P.Book Chapter HBS-4892BC-ELeadership and People ManagementAn organization that can sustain a high sense of urgency over time has the potential to become a high-performance machine, where results go from good to great and beyond. But sustaining urgency over time requires that it not only be created, and created well, but that it be re-created again and again, becoming firmly ingrained in an organization's culture. This chapter is excerpted from "A Sense of Urgency."Starting at €8.20
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Increasing True Urgency: One Strategy and Four Tactics
Kotter, John P.Book Chapter HBS-4887BC-ELeadership and People ManagementUnderlying the urgent behavior that makes organizations succeed in a turbulent world is not only a set of thoughts-there must also be a set of feelings, a compulsive desire to move, and win, now. This chapter outlines several tactics for increasing urgency and winning the hearts, along with the minds, of those involved in a change effort. This chapter is excerpted from "A Sense of Urgency."Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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It All Starts with a Sense of Urgency: Laying the Groundwork for Change
Kotter, John P.Book Chapter HBS-4831BC-ELeadership and People ManagementComplacency is a serious problem, for organizations, nations, and individuals, yet we underestimate its power and its prevalence. In a fast-moving and changing world, contentment with the status quo can create disaster. This chapter describes why real urgency is an essential asset that must be created and recreated, and discusses the consequences of insufficient urgency. This chapter is excerpted from "A Sense of Urgency."Starting at €8.20
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Find Opportunity in Crises: Increasing True Urgency by Winning Hearts and Minds
Kotter, John P.Book Chapter HBS-4890BC-ELeadership and People ManagementCrises are not necessarily bad and may, under certain conditions, actually be required to succeed in an increasingly changing world. Even people who are solidly content with the status quo will begin to act differently if a fire starts on the floor beneath their feet. With fire spreading around them, everyone moves, the status quo is eliminated, and a new beginning is possible. This chapter is excerpted from "A Sense of Urgency."Starting at €8.20
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Air India: Back in The Hands of Tata Group
Bikramjit Rishi; Satyendra C PandeyCase IVEY-W27324-EStrategyOn the morning of October 9, 2021, almost all newspapers in India carried the news of the re-privatization of Air India. They celebrated the move by the Government of India to hand back the airline to its original owner, the Tata group. Tata Airlines was founded in 1932 as India’s first airline. The Government of India nationalized the airline in 1953. In October 2021, nearly seven decades after its nationalization, Tata Sons and the Tata group, ...Starting at €8.20
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Licious: Marketing Plant-Based Meat
Bikramjit Rishi; Sapna Popli; Lovesh JethwaniCase IVEY-W36260-EMarketing, StrategyIn October 2022, Licious, the market leader in India’s meat industry, launched its new brand UnCrave in the plant-based meat market segment. The launch was aligned with the company’s portfolio diversification strategy, leveraging its strong core brand equity. Unlike typical plant-meat brands that sold to vegan and vegetarian customers, Licious wanted to offer UnCrave to its core meat-consuming customers as an occasional alternative to meat option...Starting at €8.20
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Café Niloufer: Exploring Potential Growth Alternatives
Bikramjit Rishi; Vinit DaniCase IVEY-W33644-EMarketing, StrategyIn February 2022, Café Niloufer, based in Hyderabad, India, was contemplating transforming its product lines of Irani tea, onion samosas, and Osmania biscuits, to grow its customer base over several other competitive brands. Anumula Shashank, Café Niloufer’s managing director, wanted to update the brand by strengthening their product portfolio to meet the needs of new-age consumers. Cafes/lounges that provided a variety of beverages were projecte...Starting at €8.20