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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Case HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Starting at €5.74
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Privatization of the Power Sector in Nigeria (A)
Werker, Eric; Ezekwueche, Onyechi; Igun, Olatomiwa; Wei, AliceCase HBS-713042-EEconomicsIn spite of its abundant energy resources, Nigeria in 2012 had one of the lowest levels of energy use in the world. Self-generation of power from costly generators was double that of grid-supplied electricity. The history of its power sector was one of inefficient monopolies, missteps, and corruption. But a wholesale change to the market, designed under reformist President Obasanjo and pushed forward by President Jonathan, promised greater effici...Starting at €8.20
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Black & Decker Corp. (A): Power Tools Division
Dolan, Robert J.Case HBS-595057-EMarketingPresents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Aid, Debt Relief, and Trade: An Agenda for Fighting World Poverty (A)
Alfaro, Laura; Werker, Eric; Kim, ReneeCase HBS-707029-EEconomicsAt the 2005 Group of Eight summit, world leaders agreed to relieve the world's poorest countries' debt burden and double aid to Africa by 2010. The announcement raised questions whether debt relief would really help the poor. By examining past aid trends and policies of multilateral institutions, such as the International Monetary Fund and the World Bank, this case also questions whether aid can allow poor countries to break their vicious cycle o...Starting at €8.20
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Rio Tinto and Mining in Mongolia: The Oyu Tolgoi Deposit
Werker, Eric; Batbold, Battushig; Kennedy, Kelsey; McComish, Zanna; Savla, Shaloo; Shomair, NicoleCase HBS-714018-EEconomicsIn 2013, Rio Tinto was expected to begin commercial shipments from Oyu Tolgoi, a copper and gold mine in the Gobi Desert of Mongolia. Oyu Tolgoi was one of the last great unmined deposits in the world, and, once operations were in full swing, was expected to constitute around a tenth of Rio Tinto's profits and over a quarter of Mongolia's GDP. But the terms of the deal were being threatened by elections in Mongolian and a change in voter sentimen...Starting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy (Spanish version)
Dolan, Robert J.; Yong, SunruCase HBS-918S21MarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Note on Marketing Strategy (Spanish version)
Dolan, Robert J.Case HBS-504S13Marketingthe decisions to be made and the underlying analysis to support that decision making.Starting at €8.20
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Mapping Frontier Economies
Musacchio, Aldo; Werker, EricArticle HBS-R1612B-EGlobal players in search of double-digit growth are running out of opportunities. Emerging-market giants such as Brazil, Russia, and China are experiencing an economic slowdown. They are increasingly expensive as a base for operations, and it's harder to export to and import from these countries than it used to be. As a result, multinationals are paying more attention to low-income, high-risk countries both as new markets for selling goods and se...Starting at €8.20