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Neilson International en Mejico (A) (Spanish version)
Paul W. Beamish; C. Bud Johnston; Gayle Duncan; Shari Ann WortelCase IVEY-9A95GS03StrategyEste caso examina una propuesta de asociacion (joint venture) de marketing con el objetivo de introducir la marca Neilson de barras de chocolate a los consumidores mejicanos. La subsidiaria mejicana de Pepsico Foods, ya sirviendo a 450.000 locales minoristas, ha sugerido una asociacion de marcas. Otra alternativa seria un convenio de distribucion, que posibilitaria a Neilson mantener mayor control sobre su marca al costo de una introduccion mas l...Starting at €8.20
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Kentucky Fried Chicken en China (A) (Spanish version)
Allen Morrison; Paul W. BeamishCase IVEY-9A90GS001StrategyThe new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is availabl...Starting at €8.20
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCase IVEY-9B21D009-EService and Operations Management, StrategyAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Starting at €8.20
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Toyota Tsusho in the South Pacific
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCase IVEY-9B20M134-EStrategyIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Starting at €8.20
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Toyota Tsusho in the South Pacific (Spanish version)
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCase IVEY-W29924StrategyIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Starting at €8.20
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Tianlong Company and the Toxic Capsule Scandal
Lili Dong; Paul W. BeamishCase IVEY-9B12M103-EStrategyThis case presents the perspective of a Chinese company, Zhejiang Tianlong Capsule Co. Ltd. (Tianlong), and its experiences with the negative impact of an industry scandal. On April 15, 2012, China Central Television disclosed that several capsule producers in Ru’ao had illegally used industrial-grade gelatin to produce medical capsules. The capsules were found to contain excessive chromium, a heavy metal harmful to human health.Tianlong was not ...Starting at €8.20
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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArticle HBS-95205-EService and Operations ManagementGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Starting at €8.20
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Bayerische Motoren Werke AG (BMW) (Spanish Version)
Dolan, Robert J.Case HBS-503S71MarketingEn 1992, BMW intenta revivir su posición en el mercado de los Estados Unidos. En 1991, las ventas de unidades habían caído a 53.000 desde 88.000 en 1987. El nuevo director general de América del Norte considera un plan multifacético para dar la vuelta a la situación.Starting at €8.20
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Palliser Furniture Ltd.: The China Question (Spanish version)
Paul W. Beamish; Jing'an TangCase IVEY-9B04MS05StrategyPalliser es la compania mueblera en segundo lugar mas grande de Canada. La compania tiene instalaciones de produccion en Canada, Mexico e Indonesia, y experimentado con el corte y la costura del cuero en China. La compania esta mirando mas lejos l'ampliacion de la relacion con China. Desde que Palliser instalo una planta en Mexico, la compania habia hecho frente a la presion competitiva de aumento de Asia, especialmente de China. El presidente de...Starting at €8.20