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Ti-Tech (A)
Shapiro, Benson P.; Gourville, John T.; Cline, Craig E.Case HBS-508095-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €8.20
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Exercise on Estimation
Riis, Jason; Gourville, John T.Case HBS-509022-EMarketingThis exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident.Starting at €8.20
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Ti-Tech (B)
Shapiro, Benson P.; Gourville, John T.Case HBS-508096-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €5.74
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Marketing Reading: Pricing Strategy, Teaching Note
Dolan, Robert J.; Gourville, John T.Teaching Note HBS-8204-EMarketingTeaching Note for Product #8203.Starting at €0.00
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Hybrid Electric Vehicles: A 2011 Update
Gourville, John T.Case HBS-511125-EMarketingThis case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.Starting at €8.20
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Four Products (2008): Predicting Diffusion, Teaching Note
Gourville, John T.Teaching Note HBS-510113-EMarketingTeaching Note for 508103.Starting at €0.00
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Lomography: Analog in a Digital World, Teaching Plan
Gourville, John T.Teaching Note HBS-516109-EMarketingThis teaching plan is designed to be used in conjunction with the case "Lomography: Analog in a Digital World," HBS No. 516006 and its related products to help faculty deepen students' comprehension of business issues and energize classroom discussion.Starting at €0.00
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New York Life and Immediate Annuities
Rotemberg, Julio J.; Gourville, John T.Case HBS-510040-EMarketingBy positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.Starting at €8.20
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Pricing to Create Shared Value
Bertini, Marco; Gourville, John T.Article HBS-R1206F-EMarketingMany companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither originates with nor belongs solely to the firm. Without a willing customer, ...Starting at €8.20