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Case

New York Life and Immediate Annuities

By Rotemberg, Julio J. / Gourville, John T.

Marketing

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.

Collection: HBSP (USA)

Ref: HBS-510040-E

Format: PDF

Number of pages: 22

Publication Date: Nov 2, 2009

Language: English

Review date: Mar 30, 2011

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Description

Year: 2009

Geographic Setting: United States

Industry Setting: Insurance

New York Life and Immediate Annuities

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New York Life and Immediate Annuities

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