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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasTeaching Note HBS-512106-EMarketingTeaching Note for 511057.Starting at €0.00
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De Egghead a Egghead.com (A)
Rangan, V. Kasturi; Bell, MarieCase HBS-507S15MarketingEn el transcurso de 12 meses en 1997 y 1998, Cerebrito alta dirección decidió cerrar sus 180 tiendas al por menor de ladrillo y mortero y se mueven a una tienda de electrónica. El caso describe la evolución de ese proceso, y el papel de su director general George Orban, y plantea preguntas sobre la viabilidad futura de la empresa.Starting at €8.20
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Starting at €8.20
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20
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Pitch Yourself!
Steenburgh, Thomas; Norton, Michael I.Case HBS-508039-EMarketingHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.Starting at €8.20
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCase HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Starting at €8.20
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Nanosolar, Inc., Teaching Note
Steenburgh, ThomasTeaching Note HBS-510111-EMarketingTeaching Note for 510037.Starting at €0.00
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Serious Materials
Steenburgh, Thomas; Kind, LizCase HBS-511111-EMarketingSerious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets. How should Serious Materials go to market when they launch their highly anticipated Serious Windows and EcoRock product lines? What do th...Starting at €8.20
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Sell Yourself!, Teaching Note
Steenburgh, Thomas; Norton, Michael I.Teaching Note HBS-507069-EMarketingTeaching note to (507-045). An abstract is not available for this product.Starting at €0.00
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Pitch Your Project!
Steenburgh, ThomasCase HBS-511116-EMarketingNo matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product. Perhaps you will want to convince your board of directors that it is worth developing a new market segment. This exercise helps students practice the skill of getting other people in...Starting at €8.20