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De Egghead a Egghead.com (A)
Rangan, V. Kasturi; Bell, MarieCase HBS-507S15MarketingEn el transcurso de 12 meses en 1997 y 1998, Cerebrito alta dirección decidió cerrar sus 180 tiendas al por menor de ladrillo y mortero y se mueven a una tienda de electrónica. El caso describe la evolución de ese proceso, y el papel de su director general George Orban, y plantea preguntas sobre la viabilidad futura de la empresa.Starting at €8.20
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Starting at €8.20
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20
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Alere
Sadun, Raffaella; Slater, Catherine; Spencer, ChanningCase HBS-717402-EStrategyThe Board of Alere, Inc, a leading medical diagnostic firm, is evaluating the offer made by Ron Zwanziger, the firm's founder and former CEO, to acquire the company and take it private. The offer arrives at the end of a tumultuous year for the company, which saw Zwanziger fighting and ultimately losing a confrontation with activist investors Coppersmith Capital. How should the board evaluate this offer? Should they reject it, on the basis that Zw...Starting at €8.20
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Alere, Teaching Note
Sadun, Raffaella; Friar, GretaTeaching Note HBS-718411-EStrategyTeaching note for case 717402.Starting at €0.00
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Transforming Tommy Hilfiger (B)
Sadun, Raffaella; Feit, Hanoch; Gujral, Vaibhav; Zouein, GerardCase HBS-714452-EStrategyTo maximize their effectiveness, color cases should be printed in color. Supplement for Transforming Tommy Hilfiger (A), 714451.Starting at €5.74
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Videojet (A) and (B), Teaching Note
Sadun, Raffaella; Friar, GretaTeaching Note HBS-718410-EStrategyThis teaching note was prepared to aid classroom instructors in the use of "Videojet," HBS No. 717403.Starting at €0.00
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Videojet (A)
Sadun, Raffaella; Anand, Bharat N.; Van Den Steen, EricCase HBS-717403-EStrategyIn 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet team had used the managerial processes of the Danaher Business System (DBS). Was the failure of the new printer a sign that the DBS was fundamentally inadequate for product developme...Starting at €8.20