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De Egghead a Egghead.com (A)
Rangan, V. Kasturi; Bell, MarieCase HBS-507S15MarketingEn el transcurso de 12 meses en 1997 y 1998, Cerebrito alta dirección decidió cerrar sus 180 tiendas al por menor de ladrillo y mortero y se mueven a una tienda de electrónica. El caso describe la evolución de ese proceso, y el papel de su director general George Orban, y plantea preguntas sobre la viabilidad futura de la empresa.Starting at €8.20
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Starting at €8.20
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20
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GiveDirectly, Teaching Note
Schwartzstein, Joshua R.; Beshears, JohnTeaching Note HBS-918040-ELeadership and People ManagementTeaching note for case 918036.Starting at €0.00
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Microsoft's Unlimited Potential (B)
Rangan, V. Kasturi; Bell, MarieCase HBS-509009-EThis short (B) case provides an update of how Microsoft organized its unlimited potential initiative.Starting at €5.74
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PSI: Social Marketing Clean Water, Teaching Note
Rangan, V. Kasturi; Ashraf, Nava; Bell, MarieTeaching Note HBS-507086-ETeaching Note to (507-052). An abstract is not available for this product.Starting at €0.00
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Leaders as Decision Architects
Beshears, John; Gino, FrancescaArticle HBS-R1505C-ELeadership and People ManagementEveryone from CEOs to frontline workers commit preventable mistakes--from underestimating how long it will take to finish a project to focusing too much on information that supports their current view. It is extraordinarily difficult to rewire the human brain to undo the patterns that lead to such mistakes. But there is another approach: Alter the environment in ways that encourage people to make decisions that lead to good outcomes. Leaders can ...Starting at €8.20
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Marketing New York City, Teaching Note
Rangan, V. Kasturi; Elberse, Anita; Bell, MarieTeaching Note HBS-508035-EMarketingTeaching Note to (506-022). An abstract is not available for this product.Starting at €0.00
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Ford Motor Company: Strengthening the Dealer Network
Rangan, V. Kasturi; Lee, Katharine; Bell, MarieCase HBS-511132-EMarketingThe case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.Starting at €8.20
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Stoy Foods: Role Information for Katrina Stoyanovic
Beshears, JohnCase HBS-918045-EIn this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed among family members? If the business is not sold, how should ongoing ownership and control be shared among family members? The exercise, which is inspired by a collection of real-wor...Starting at €8.20