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Noble Group (Spanish Version)
Foley, C. Fritz; Shih-ta Chen, Michael; Johnson, Matthew; Meyer, LinneaCase HBS-213S02Finance¿Qué papel desempeña la financiación del comercio para facilitar la gestión global de la cadena de suministro? Richard S. Elman, fundador y CEO de Noble Group Ltd., una globales materias primas empresa comercial con sede en Hong Kong, debe reunir capital para apoyar las necesidades de capital de trabajo e inversión de la empresa. En la evaluación de lo que significa Elman debe reunir capital, los estudiantes deben tener en cuenta las cuestiones r...Starting at €8.20
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The Transformation of Microsoft
Foley, C. Fritz; Mayfield, E. Scott; Boland, F. KatelynnCase HBS-218048-EFinanceIn early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these oppStarting at €8.20
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The Dubai International Film Festival, Teaching Note
Deshpande, Rohit; Schwalb, NathanielTeaching Note HBS-519084-EMarketingTeaching note for case 517110.Starting at €0.00
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Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
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WL Ross and Plascar
Foley, C. Fritz; Meyer, LinneaCase HBS-209091-EFinanceHow can distressed investors take advantage of the procedures governing an international bankruptcy? Wilbur L. Ross, chairman and CEO of the private equity firm WL Ross & Co., LLC, has the opportunity to bid for debt and equity claims on Plascar Industria e Comercio Ltda., the Brazilian subsidiary of the bankrupt global auto components company Collins & Aikman Corp. In evaluating this opportunity, students must analyze Ross's strategy to reshape ...Starting at €8.20
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Tiger-Tread (Spanish Version)
Cardozo, Richard N.; Deshpande, RohitCase HBS-511S02MarketingDescribe un innovador lanzamiento de un producto para el que se necesitan un plan de marketing y un análisis de punto de equilibrio. Introducir al alumno en el análisis de equilibrio y lo esencial de la elaboración de un plan de marketing.Starting at €8.20
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Concha y Toro (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Reficco, EzequielCase HBS-511S01Marketingmayor productor de vino de Chile se enfrenta a un problema de valor frente al precio de posicionamiento. Sus vinos de calidad más altos no tienen un precio competitivo al por menor porque "Made in Chile" connota un gran valor y bajo precio.Starting at €8.20
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Chocolates El Rey (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-512S09MarketingA finales de noviembre de 2006, Jorge Redmond, presidente de Chocolates El Rey, convocó a una reunión con la alta dirección para discutir la estrategia de crecimiento de la compañía. Una parte relativamente pequeña firma con ventas de alrededor de $ 14 millones, El Rey produce el chocolate de alta calidad hecha con granos de cacao venezolano de origen único. La firma vendió sus chocolates en cuatro segmentos diferentes - servicios de alimentación...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20