Concha y Toro (Spanish Version)

By Deshpande, Rohit / Herrero, Gustavo A. / Reficco, Ezequiel

Marketing

mayor productor de vino de Chile se enfrenta a un problema de valor frente al precio de posicionamiento. Sus vinos de calidad más altos no tienen un precio competitivo al por menor porque "Made in Chile" connota un gran valor y bajo precio.

Collection: HBSP (USA)

Ref: HBS-511S01

Format: PDF

Number of pages: 24

Publication Date: Aug 21, 2008

Language: Spanish, English

Review date: Jun 30, 2010

Description

Geographic Setting: Chile

Industry Setting: Alcoholic beverages

Concha y Toro (Spanish Version)

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Concha y Toro (Spanish Version)

Description

Concha y Toro (Spanish Version)

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