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Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise
Chu, Michael; Kirby, William C.; Hua Dai, Nancy; Wang, YuanzhuoCase HBS-318078-EEconomicsThis case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive fast-moving consumer goods market. The case also traces the development of the company from a private business to an state-owned enterprise (SOE) and then to a SOE under mixed state-privat...Starting at €8.20
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Embrace
Chu, Michael; Bloom, David E.; Wagonfeld, Alison BerkleyCase HBS-814001-EEntrepreneurshipStarting at €8.20
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Play It Safe at Home, or Take a Risk Abroad (Commentary for HBR Case Study)
Chu, MichaelArticle HBS-R1201Z-EA major U.S. rent-to-own company continues to grow in the recession, opening its 1000th store. The CEO, the son of the chain's founder, is wondering whether it's time to take the company global and tap into underserved foreign markets. The company's international track record has been mixed: It successfully expanded into Canada a few years back, but was forced to close a store in Puerto Rico after only a year. The more risk-averse CFO advises aga...Starting at €8.20
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Play It Safe at Home, or Take a Risk Abroad? (HBR Case Study and Commentary)
Chu, MichaelArticle HBS-R1201P-EStrategyA major U.S. rent-to-own company continues to grow in the recession, opening its 1000th store. The CEO, the son of the chain's founder, is wondering whether it's time to take the company global and tap into underserved foreign markets. The company's international track record has been mixed: It successfully expanded into Canada a few years back, but was forced to close a store in Puerto Rico after only a year. The more risk-averse CFO advises aga...Starting at €8.20
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quedarse seguro en casa o tomar un riesgo en el exterior
Chu, MichaelArticle HBS-R1201PStrategyUna importante empresa de EE.UU. de alquiler con opción a compra sigue creciendo en la recesión, la apertura de su tienda número 1.000. El CEO, el hijo del fundador de la cadena, se pregunta si es el momento de llevar a la compañía global y aprovechar los mercados extranjeros de bajos recursos. historial internacional de la compañía ha sido mixtos: Se expandió con éxito en Canadá hace unos años, pero se vio obligado a cerrar una tienda en Puerto ...Starting at €8.20
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCase HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Starting at €8.20