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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Erik Peterson at Biometra (E)
Gabarro, John J.; DeLong, Thomas J.; Soo, JevanCase HBS-411035-ELeadership and People ManagementPresents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at SciMat case can be assigned with Erik Peterson at Biometra (E) to give a broader perspective on Peterson's behavior and problems. This case can be handed out during class discussion of t...Starting at €5.74
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Erik Peterson at Biometra (C)
Gabarro, John J.; DeLong, Thomas J.; Soo, JevanCase HBS-411033-ELeadership and People ManagementDescribes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.Starting at €5.74
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Antegren: A Beacon of Hope (C)
Margolis, Joshua D.; DeLong, Thomas J.; Heymann, TerryCase HBS-408027-ESupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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Don't Blink: How to Overcome Your Fear of Change and Make Crucial Decisions with Confidence
DeLong, Thomas J.Book Chapter HBS-8534BC-EWhen high-need-for-achievement professionals become mired in anxiety-producing traps, they tend to think too much and act too little. They shy away from decisions that involve trying something new, changing course, or committing themselves to a tantalizing but potentially risky new goal. In this chapter, Thomas DeLong, a noted expert in organizational behavior and leadership, defines "blinking" as hesitating in the face of an important decision, ...Starting at €8.20
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Busyness: The First of the Higher Powers--How to Free Yourself from Mundane, Repetitious Tasks and Open Yourself to New Challenges
DeLong, Thomas J.Book Chapter HBS-8524BC-ERacing from one meeting to the next? Spending every free moment answering e-mails? Never getting any "real" work done? In this chapter, organizational behavior expert Thomas DeLong introduces the first of four traps that keep achievement-craving individuals from realizing their full potential: busyness. Of course you have a lot to do--and some of it is challenging, meaningful work. But if you find yourself stuck doing mundane, repetitious tasks o...Starting at €8.20
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCase HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Starting at €8.20