This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCase HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Starting at €8.20
-
CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
-
CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
-
CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
-
Afilent (A): Reflotamiento
Vidal, Josep Maria; González, Jorge; Segarra, José AntonioCase M-1134MarketingAfilent, compañía industrial de elementos de fijación, se encuentra en 1996 sumida en una profunda crisis de competitividad que la ha llevado a la suspensión de pagos y a la presentación de un conflictivo expediente de regulación de empleo definitivo. El consejero delegado y su presidente reflexionan sobre las causas que la han llevado a la situación actual y los caminos de reflotamiento. Estos pasan por resolver las condiciones de negociación de...Starting at €8.20
-
Tersa
Vidal, Josep Maria; Segarra, José AntonioCase M-1201Accounting and Control, FinanceLos propietarios de Tersa -fabricante andaluz de terrazos y viguetas para la construcción- debaten acerca de la situación financiera de la compañía. Aunque los estados contables muestran generación de caja, las crecientes tensiones financieras están poniendo en riesgo la continuidad del negocio.Starting at €8.20
-
Afilent (C)
Vidal, Josep Maria; Segarra, José AntonioCase M-1196EntrepreneurshipLos accionistas mayoritarios de Afilent se plantean el futuro de crecimiento de la compañía. Han identificado las oportunidades de expansión en el sector, vía adquisiciones, y deben priorizar el interés de las mismas y el proceso a seguir para cerrarlas.Starting at €5.74
-
Afilent (D)
Vidal, Josep Maria; Segarra, José AntonioCase M-1205Corporate GovernanceAfilent se replantea la política de crecimiento y su financiación. Al margen de la mejora de las operaciones ordinarias de negocio, se ha decidido iniciar el crecimiento vía adquisiciones. Se han identificado las empresas candidatas y se está reflexionando sobre la conveniencia de contar con un banco de inversión para el asesoramiento. Al mismo tiempo surge una viva discusión entre los accionistas sobre la alternativa de salida a bolsa.Starting at €5.74
-
Afilent (B)
Vidal, Josep Maria; Segarra, José AntonioCase M-1195EntrepreneurshipSiete años después de una traumática reestructuración, Afilent ha cambiado su modelo de negocio, cerrando las actividades de fabricación y volcándose en la comercialización de productos importados de China con resultados excelentes. Uno de los accionistas relevantes decide desinvertir su parte. Los accionistas mayoritarios se plantean la compra del paquete accionarial, su valor y las formas de financiación de la operación a la luz del futuro del ...Starting at €5.74
-
Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCase HBS-819001-EEntrepreneurshipIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Starting at €8.20