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Strategic Marketing in Creative Industries, Course Note for Educators
Elberse, AnitaCase HBS-511011-EMarketingA note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that produce goods and provide artistic, cultural, or entertainment value to consumers (such as the performing arts, film, television, music publishing, video games, advertising, fashion a...Starting at €8.20
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Roppongi Hills: City Within a City
Elberse, Anita; Hagiu, Andrei; Egawa, MasakoCase HBS-707431-EStrategyMinoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local people, the performance of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori was at odds with other tenants and he ...Starting at €8.20
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Invenio Ltd.
Johnson, RobCase E-221-EThe case describes the start-up and development of a company backed by venture capitalists and a corporate shareholder. When the company acquires a competitor, differences in objectives between the venture capital shareholders and the corporate shareholder begin to surface and are exacerbated when the lead venture capital investor ultimately wants to sell the company. It also provides insights into the impact of legal documents in venture capital...Starting at €8.20
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LeBron James
Elberse, Anita; McCall, JeffCase HBS-509050-EMarketingIn 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick Carter as the CEO. LRMR is tasked with turning James into a global icon as well as helping him reach his personal goal of becoming basketball's first billionaire. In late 2008, James...Starting at €8.20
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Nordic Technologies AB
Johnson, RobCase E-224-EFinanceThe case describes the terms of an offer from a Scandinavian venture capital firm for second-round financing for an early-stage silicon chip technology company in Sweden. This case is an updated version of E-100-E with the same title and from the same author.Starting at €8.20
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobTeaching Note FT-63-EFinanceNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Starting at €0.00
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Nordic Technologies AB - Teaching Note
Johnson, RobTeaching Note ET-56-EFinanceThe case describes the terms of an offer to provide second-round financing for an early-stage technology company in Sweden. This case is an updated version of the E-100-E with the same title and from the same author.Starting at €0.00
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Beltren
Johnson, RobCase E-222-EEntrepreneurship, Finance, Innovation and ChangeJean-Mar Chardon, of Sofina Ventures, was at his computer, looking at alternative ways to structure financing round by his venture capital firm in Beltren, the developer of an innovative medical instrument used in spinal surgery. This case is based on the case E-143-E with the same title from the same author.Starting at €8.20
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Nova Capital
Johnson, RobCase E-235EntrepreneurshipAndré Payard, recientemente contratado en Nova Capital, debía de desarrollar una propuesta con el fin de realizar una valoración inicial del gran volumen de planes de negocios que recibía la compañía holandesa de capital riesgo. Era consciente de que su equipo no podría entrevistarse con los directores de todos los equipos de negocios, así que era determinante seleccionar aquellos planes con mayor potencial antes de planificar las presentaciones...Starting at €8.20
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Lindberg Capital
Johnson, RobCase E-197-EEntrepreneurshipThis case describes five start-up investment opportunities submitted to a venture capital firm. The firm receives too many business plans to meet with all of the management teams, so they must screen these ideas in order to decide which management teams to meet with. Based on the case E-68 "Nova Capital" from the same author.Starting at €8.20