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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Nextel Peru: Emerging Market Cost of Capital, Teaching Note
Viceira, Luis M.; Heilprin, Joel L.Teaching Note HBS-916517-EFinanceTeaching note for case 916516.Starting at €0.00
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Zillow Offers: Winning Online Real Estate 2.0, Teaching Note
Di Maggio, Marco; Viceira, Luis M.; Kelley, JuliaTeaching Note HBS-221071-EFinanceTeaching note for case 220021.Starting at €0.00
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Prudential Financial and Asset-Liability Management
Seasholes, Mark; Sunderam, Adi; Viceira, Luis M.; Chien, Emily A.Case HBS-216076-EFinanceHow should a retirement fund that must make fixed payments to retirees invest its portfolio? This case introduces students to a variety of concepts in fixed income investing, focusing how on the need to make fixed payments changes portfolio management strategy. Students consider the advantages and disadvantages of asset-liability matching as an investment strategy and learn how to implement such a strategy in practice.Starting at €8.20
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20