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Introduction to Entrepreneurial Finance - 2020
Gompers, Paul A.Case HBS-220050-EFinanceStarting at €8.20
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A Note on Franchising (Abridged)
Gompers, Paul A.Case HBS-217059-EEntrepreneurshipExamines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.Starting at €8.20
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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Note on LBO Capital Structure, Module Note
Gompers, Paul A.; Ivashina, Victoria; Van Gool, JorisCase HBS-214039-EFinanceThis note discusses the capital structure often found in LBO transactions. Although the specifics of each capital structure vary case by case, in any given year, there is a great deal of similarity in the capital structure of these buyouts. These similariStarting at €8.20
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20