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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry, Teaching Note
Beer, Michael; Vargas, IngridTeaching Note HBS-4361-ELeadership and People ManagementTeaching Note for 4360.Starting at €0.00
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Performance Management at Vitality Health Enterprises, Inc., Teaching Note
Bingham, John B.; Beer, MichaelTeaching Note HBS-913502-ELeadership and People ManagementTeaching Note for Product #913501.Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Merck Latin America (B): Argentina (Spanish Version)
Beer, Michael; Weber, JamesCase HBS-406S14Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Southfield Packaging
Beer, Michael; Zalosh, AlisaCase HBS-913562-ELeadership and People ManagementSouthfield Packaging provides packaging materials and services to medical device manufacturers. The case examines the relationship between a corporate vice president, Mark Sanders, and one of his direct reports, Regional Manager Frank Belby. Sanders' preparation for Belby's annual performance review provides a foundation for discussing the common challenges and difficulties associated with performance reviews. Specific issues include the need to ...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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High Performance Change (Spanish version)
Beer, Michael; Swiercz, PaulCase HBS-917S05Leadership and People ManagementWeaveTech, formerly Johnson-Ware, is a clothing company that produces jackets, coats, overalls, coveralls, and fire-resistant clothing for the military. A private equity firm renamed the company after it acquired Johnson-Ware several years ago. WeaveTech now faces a changing market, and its new CEO is planning to change its strategy. As part of this strategy, the CEO wants to cut the number of WeaveTech managers by 20%. He asks Frank Jennings, We...Starting at €8.20