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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Everis 2013. La propiedad y el Gobierno corporativo
Garcia de Castro, Antonio; Bernal Glez-Villegas, Jorge; Carmona Bejar, Eva MªCase IIST-DGI-223Corporate Governance, Innovation and Change, StrategyEveris, multinacional española del sector TIC, nacida en 1996, factura 564 millones en 2012 habiendo crecido un promedio del 20% anual. Se describe la historia de la propiedad con entradas y salidas de accionistas: otras multinacionales, trabajadores mediante stock-options y MBO, capital riesgo, inversores? Descripción de su filosofía singular y procedimientos con personas, especialmente desarrollo profesional y modelo retributivo. Descripción de...Starting at €8.20
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Everis 2013. La propiedad y el Gobierno corporativo - Nota del Instructor
Garcia de Castro, Antonio; Bernal Glez-Villegas, Jorge; Carmona Bejar, Eva MªTeaching Note IIST-DGINT-223Corporate Governance, Innovation and Change, StrategyEveris, multinacional española del sector TIC, nacida en 1996, factura 564 millones en 2012 habiendo crecido un promedio del 20% anual. Se describe la historia de la propiedad con entradas y salidas de accionistas: otras multinacionales, trabajadores mediante stock-options y MBO, capital riesgo, inversores? Descripción de su filosofía singular y procedimientos con personas, especialmente desarrollo profesional y modelo retributivo. Descripción de...Starting at €0.00