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Search results
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Harmonic Hearing Co., Teaching Note
Stevenson, Howard H.; Stephenson, CraigTeaching Note HBS-4272-EFinanceTeaching Note for 4271.Starting at €0.00
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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Perspective on Entrepreneurship (Spanish version)
Stevenson, Howard H.Case HBS-302S40EntrepreneurshipDesigned to highlight alternative concepts of good management and the need for entrepreneurship as a response to societal changes. It argues that entrepreneurship can be fostered or destroyed as a function of the administrative setting.Starting at €8.20
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Harmonic Hearing Co. (Spanish version)
Stevenson, Howard H.; Stephenson, CraigCase HBS-414S04FinanceArmónico es un fabricante pequeño, de propiedad privada de los audífonos. Harriet Burns y Marc Davis, dos empleados de armónicos, tienen la oportunidad de comprar la empresa del fundador. Como conocedores bien informados que entienden la industria, Burns y Davis creen que los beneficios de la propiedad son muy superiores a los riesgos. Si bien la decisión de compra de armónicos es fácil para ellos, la organización de la financiación resulta más d...Starting at €8.20