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See Yourself as a System: Understanding the Internal and External Forces at Work on the Leader of Adaptive Change
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyBook Chapter HBS-3285BC-ELeadership and People ManagementLike the organization you are trying to lead, you are a complex individual with competing interests and values, preferences and tendencies, aspirations and fears. As the authors suggest, you are a system. To understand your personal system, you have to take stock of your personality, life experiences, cognitive and other skills, and emotional makeup. You also need to appreciate that your behaviors and decisions stem not just from forces within yo...Starting at €8.20
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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Broaden Your Bandwidth: Knowing Your Strengths and Weaknesses and How They Impact Your Ability to Lead Adaptive Change
Heifetz, Ronald; Grashow, Alexander; Linsky, MartyBook Chapter HBS-3287BC-ELeadership and People ManagementYour bandwidth--your repertoire of techniques for moving adaptive change forward in your organization--is a key element in the complex system that is you, the leader of adaptive change. These techniques span the spectrum from graceful and inspired rhetoric to in-your-face confrontation. Depending on the situation and the people involved, you have to be able to mix and match techniques as needed. This chapter will help you diagnose your current re...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20