This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Apple Inc., 2008, Teaching Note
Yoffie, David B.; Slind, MichaelTeaching Note HBS-708493-EStrategyTeaching Note for [708480].Starting at €0.00
-
Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
-
PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
-
Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
-
Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
-
Wal-Mart, 2007 (Spanish Version)
Yoffie, David B.; Slind, MichaelCase HBS-708S22StrategyEn 2007, Wal-Mart enfrenta desafíos a su históricamente elevada tasa de crecimiento. ventas y retrocesos mismas tiendas rezagados en el extranjero llevaron a la empresa a considerar cambios estratégicos. Wal-Mart fue el mayor minorista del mundo, pero la competencia se había vuelto especialmente grave ya que la empresa se expandió de los mercados rurales, que había dominado durante mucho tiempo, en áreas urbanas y suburbanas. Se describe la evolu...Starting at €8.20