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Advika Consulting Services: Challenges and Opportunities in Managing Human Capital
Brooks, Alison Wood; Gino, Francesca; Lee, Julia J.; Staats, Bradley R.Case HBS-916033-EStarting at €8.20
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Advika Consulting Services: Challenges and Opportunities in Managing Human Capital, Teaching Note
Brooks, Alison Wood; Gino, Francesca; Lee, Julia J.; Staats, Bradley R.; Wasynczuk, Andrew; Beshears, JohnTeaching Note HBS-918038-ETeaching note for case 916033.Starting at €0.00
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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Bill Riddick and the Durham S.O.S. Charrette
Gino, Francesca; Huizinga, JeffCase HBS-920048-EBill Riddick employs the charrette process to help black and white community leaders overcome differences and desegregate local schools in Durham, NC.Starting at €8.20
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Leaders as Decision Architects (Spanish version)
Beshears, John; Gino, FrancescaArticle HBS-R1505CLeadership and People Management(1) Understand the kinds of systematic errors people make and the factors that affect motivation. (2) Define the problem to determine whether behavioral issues are at play. (3) Diagnose the specific underlying causes. (4) Design a way to tweak the environment to reduce or mitigate the negative impact of cognitive biases and insufficient motivation on decisions. (5) Rigorously test the proposed solution.Starting at €8.20
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20