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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Earlham College Basketball: Turnaround Strategy
Alcacer, Juan; Knott, Anne MarieCase HBS-718497-EEntrepreneurshipEarlham College in Richmond, Indiana, is in the heart of basketball country. Yet its record for the 2013/2014 basketball season was a dismal 5-20. The school recruited Jason Polykoff from the University of Pennsylvania's coaching staff to reinvent the program. By summer, Polykoff learned that only three players would be returning. That left him with a major decision: scramble to recruit enough players to fill the roster and play the 2014/2015 sea...Starting at €8.20
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Baltic Beverages Holding: Competing in a Globalizing World A , B Teaching Note
Alcacer, JuanTeaching Note HBS-713461-EStrategyThe teaching plan to accompany "Baltic Beverages Holding: Competing in a Globalizing World (A)," HBS No. 713-430; "Baltic Beverages Holding: Competing in a Globalizing World (B)," HBS No. 713-471. It is divided into an introduction, followed by three discussion segments, and a final concluding module. Because the cases offer material to address issues such as motivation for globalization, timing of expansion, location choices and implementation o...Starting at €0.00
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Walmart around the World (Spanish version)
Alcacer, Juan; Agrawal, Abhishek; Vaish, HarshitCase HBS-716S11StrategyAfter reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's locat...Starting at €8.20