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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (A) and (B) (Abridged) - Teaching Note
Raz, Gal; Yemen, GerryTeaching Note DARDEN-OM-1500TN-EService and Operations ManagementTeaching note for product OM-1500Starting at €0.00
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PatientsLikeMe: An Online Community of Patients, Teaching Note
Gupta, Sunil; Riis, JasonTeaching Note HBS-511138-EMarketingTeaching Note for 511093.Starting at €0.00
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Supply Chain Coordination and Contracts
Raz, GalTechnical Note DARDEN-OM-1442-EService and Operations ManagementThis note addresses the dynamics of supply chains as they affect profits--how profits may be both maximized overall and equitably distributed across the supply chain. Influences of pricing and stocking are discussed, as are the benefits and shortcomings of coordination by the most common types of contract.Starting at €8.20
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Kulicke and Soffa Industries, Inc., in China: Transferring Knowledge (A) and (B) (Abridged)
Raz, Gal; Davidson, Martin N.; Yemen, GerryCase DARDEN-OM-1500-EService and Operations ManagementThis version condenses the two parts of “K&S Industries Inc. in China: Transferring Knowledge (A) and (B)” into a single-use case. Suitable for the MBA, EMBA, GEMBA, and executive education programs, the case presents a manufacturer of semiconductor assembly equipment looking to achieve growth in its wire bonding tools segment—in particular, capillaries and dicing saw blades—through geographic expansion. At the time, it manufactured capillaries i...Starting at €5.74