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Vitamax Technologies
Guiu E.; Bertini, Marco; Nueno, José LuisCase M-1139Information Technologies, MarketingCon la variación de su entorno competitivo, la empresa Vitamax ve amenazada su saludable posición en el mercado. Se analizan distintos aspectos de la empresa Vitamax Technologies: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de suscriptores a clientes activos; y en general, la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e ...Starting at €8.20
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115Information Technologies, MarketingSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Starting at €8.20
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La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Article HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Avery, Jill; Keinan, AnatTeaching Note HBS-520092-EMarketingTeaching note for case 515072.Starting at €0.00
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Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCase HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Starting at €8.20
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20
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Communispace, Teaching Note
Keinan, AnatTeaching Note HBS-511120-EMarketingTeaching Note for 510018.Starting at €0.00
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135-EInformation Technologies, MarketingMuxxic Latina, the international recording company created by PRISA and Universal Music Group for the purpose of establishing a joint presence in the booming U.S.Latin music market, not only wants to create a uniform platform with which to penetrate Spanish-speaking countries, but also they want to actively participate in the globalisation of contemporary music in the Spanish language.Starting at €8.20