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Vitamax Technologies
Guiu E.; Bertini, Marco; Nueno, José LuisCase M-1139Information Technologies, MarketingCon la variación de su entorno competitivo, la empresa Vitamax ve amenazada su saludable posición en el mercado. Se analizan distintos aspectos de la empresa Vitamax Technologies: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de suscriptores a clientes activos; y en general, la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e ...Starting at €8.20
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Trek-ation - Teaching Note
Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0412TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0412Starting at €0.00
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0318TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0318Starting at €0.00
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Fiddler Livestock Company - Teaching Note
Parmar, Bidhan L.; Antonacci, Claudia; Mead, JennyTeaching Note DARDEN-E-0379TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0379Starting at €0.00
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464Business Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464-EBusiness Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115Information Technologies, MarketingSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Starting at €8.20
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Article HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Starting at €8.20
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What's the Deal with LivingSocial
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-512065-EMarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20
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Recruiting: Additional Vignettes - Teaching note
Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0417TN-EBusiness Ethics and Corporate Social ResponsibilityStarting at €0.00