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Fortis Industries, Inc. (C)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-511081-EMarketingDescribes whether the company adopts the price-flex policy described in the (A) and (B) cases.Starting at €5.74
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Global Marketing Costa, S.A. (C)
Joachimsthaler, Erich A.; Pryce A. H.Case M-764-EMarketingThis is the sequel case of (A) and (B). It defines a specific marketing problem.Starting at €5.74
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Sistemas de proyección Barco (C)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S13MarketingActualizaciones Barco de proyección Sistemas (B).Starting at €5.74
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Signode Industries, Inc. (C) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-509S09MarketingContinúa la discusión de la política de precios-flex descrito en el caso (A) y el caso (B).Starting at €5.74
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Fortis Industries, Inc. (C) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-514S03MarketingDescribe si la empresa adopta la política de precios-flex se describe en el (A) y (B) de los casos.Starting at €5.74
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20
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Sistemas de proyección Barco (D)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S14MarketingActualizaciones Barco de proyección Sistemas (C).Starting at €5.74
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Fabtek (A) (Spanish Version)
Shapiro, Benson P.; Moriarty, Rowland T., Jr.; Cline, Craig E.Case HBS-502S26MarketingSe refiere a la selección y programación de las órdenes por un pequeño fabricante de titanio industrial que en los últimos meses se ha visto afectada por las entregas pobres y la falta de capacidad. Cuatro órdenes se ofrecen, a partir del cual el estudiante debe seleccionar una. Cada pedido representa diferentes cuestiones situación de orden-mix / cliente. Las fuerzas de caso que el estudiante puede elegir entre las cuatro órdenes contradictorias...Starting at €8.20