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Global Marketing Costa, S.A. (C)

Joachimsthaler, Erich A. ; Pryce A. H.

Reference: M-764-E
Number of pages: 2
Publication Date: Jan 1, 1990
Source: IESE (España)
Type of Document: Case

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Description

This is the sequel case of (A) and (B). It defines a specific marketing problem.

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Keywords

Sales & Marketing