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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €8.20
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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In Times of Trial
IESE InsightArticle ART-1541-ECorporate Governance, Leadership and People ManagementShort-term gain, group-think and greed combined to create the perfect storm on various directorates, precipitating the collapse of numerous companies. Would such behavior have stood up in court? We ask jury consultant Edward P. Schwartz and IESE Prof. Paddy Miller what lessons from the courtroom could be applied to the boardroom to yield a better verdict. All rise!Starting at €8.20
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IESE Insight. Número 2. Tercer trimestre 2009
IESE InsightMagazine REV-2Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyLa revista número dos de IESE Insight le descubre el poder del esfuerzo compartido para multiplicar capacidades e incrementar el valor de los negocios, a través de alianzas, colaboraciones y co-creación. En este dossier el lector conocerá las claves de las estrategias de asociación de la mano de Kathleen M. Eisenhardt (Stanford) y Pinar Ozcan (IESE); el ¿poder del dos¿, de Thomas Vollmann y Carlos Cordón (IMD), como modelo para mantener re...Starting at €22.00
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IESE Insight. Issue 2. Third quarter 2009
IESE InsightMagazine REV-2-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of the IESE Insight review shows how working together with others can multiply your company¿s own best effort. A study by Kathleen M. Eisenhardt (Stanford) and Pinar Ozcan (IESE) reveals how even small firms with few resources can use strategic alliances to strengthen their market position, gain new capabilities and resources, and grow during difficult times. Thomas Vollmann and Carlos Cordón (IMD) present a tested process to ...Starting at €22.00
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Es la hora del juicio
IESE InsightArticle ART-1541Corporate Governance, Leadership and People ManagementLa búsqueda del beneficio inmediato, el pensamiento de grupo y la codicia crearon la tormenta perfecta que llevó a muchos consejos de administración y sus empresas a la ruina. ¿Habría convencido ese comportamiento en un juicio? Preguntamos al experto en jurados Edward P. Schwartz y al profesor del IESE Paddy Miller qué podrían aprender los directivos de los juicios para lograr un veredicto mejor. ¡Se abre la sesión!Starting at €8.20
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IESE Insight. Issue 29. Second Quarter 2016
IESE InsightMagazine REV-64-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyTo the office and beyond! Find inspiration to reach new heights -- personally and professionally -- in this magazine. Carlos García Pont and J. Ignacio Canales share the keys to enable every manager to convert monotonous tasks into enriching responsibilities. Nancy P. Rothbard suggests strategies to harness the power of social media and avoid the potential pitfalls when managing the boundaries between personal and professional lives in cyberspace...Starting at €22.00