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Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820036-EEntrepreneurshipAn examination of the first few years of San Franciso-based, fast-growing furniture and home accessory e-commerce startup, Dot & Bo.Starting at €8.20
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Anthony Soohoo: Retrospection on Dot & Bo
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820037-EEntrepreneurshipA founder looks back at the issues at play in the final year of failed furniture e-commerce startup, Dot & Bo. He shares his perspective and learnings in the aftermath.Starting at €8.20
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Red Herrings and Long Hauls: What Is, and Isn't, Difficult About Adopting Emergent Web Tools into Your Organization's DNA
McAfee, AndrewBook Chapter HBS-5578BC-EWhen considering an Enterprise 2.0 effort, many business decision makers have some typical concerns: How do we get employees to use the new capabilities? Will people just use social networking software to plan happy hour, rather than to get work done? If the information on these platforms really is valuable, won't it be harvested by spies and sold to the highest bidder? In the end, many companies conclude that whatever the benefits of Enterprise ...Starting at €8.20
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Moore Medical Corp. (Spanish version)
McAfee, Andrew; Bounds, GregoryCase HBS-606S13Service and Operations ManagementMoore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made s...Starting at €8.20
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Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of New Collaborative Internet Tools
McAfee, AndrewBook Chapter HBS-5575BC-EWeb 2.0-the new set of technologies that has appeared over the past few years on the Internet-is not mere "hype," nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. But far too many organizations don't know where to start, or even what tools are ...Starting at €8.20
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thredUP: Think Secondhand First
Eisenmann, Thomas R.; Ciechanover, Allison M.; Huizinga, JeffCase HBS-817083-EEntrepreneurshipIn the fall of 2016, the management team at thredUP, the largest U.S. online retailer of secondhand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year old startup, which had raised over $130 million in venture capital, had seen revenue grow 100% and gross margin double. Would moving abroad expand thredUP's total addressable market and help position the company for an IPO? Or would it prove a dis...Starting at €8.20
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Mastering the Three Worlds of Information Technology (Spanish version)
McAfee, AndrewArticle HBS-R0611JInformation TechnologiesThey must help choose technologies, using an inside-out approach that keeps the true needs of the business in mind; smooth the adoption of those technologies, taking into account that they may encounter strong resistance; and encourage their exploitation by leveraging already standardized data and work flows. What's most important, though, is that they look beyond the individual IT projects they select to the broader picture of how IT is likely ...Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Case HBS-820715-EEntrepreneurshipAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineStarting at €5.74
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Wikipedia (B)
McAfee, AndrewCase HBS-608066-EStrategySupplements the (A) case. An abstract is not available for this product.Starting at €5.74