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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCase HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Starting at €8.20
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCase HBS-617009-EService and Operations ManagementThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Starting at €8.20
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LEGO, Teaching Note
Thomke, Stefan; Rivkin, Jan W.Teaching Note HBS-614008-ETeaching Note for 614008.Starting at €0.00
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Innovation at Mahindra & Mahindra (B)
Thomke, Stefan; Luthra, Briana DoerrCase HBS-609067-EService and Operations ManagementSupplement to 609-065Starting at €5.74
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCase HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Starting at €8.20
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Innovation Magic
Thomke, Stefan; Randal, JasonCase HBS-612099-EService and Operations ManagementWhy do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that some professional magicians are constantly under pressure to come up with new "effects" that will wow the audience and ultimately result in a transformational customer experience. A...Starting at €8.20
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Dassault Systemes
Thomke, Stefan; Beyersdorfer, DanielaCase HBS-610080-EService and Operations ManagementDassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to d...Starting at €8.20
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A. Lange & Sohne
Thomke, Stefan; Beyersdorfer, DanielaCase HBS-617058-EService and Operations ManagementThe case describes how A. Lange & Sohne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of the 20th century. In 2016 its current CEO Wilhelm Schmid and the heads of product development and production have to decide on how to price its innovative watch collection and how to...Starting at €8.20
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Booking.com, Teaching Note
Thomke, StefanTeaching Note HBS-620080-EService and Operations ManagementTeaching note for case 619015.Starting at €0.00
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New Director Dilemmas - Family Affairs
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCase HBS-120103-EThis case focuses on a new director who is must help resolve a disagreement between two generations of leaders in a family business. The case raises questions of the proper role and approach for a director trying to manage a legitimate disagreement between shareholders with different time horizons and specific interests. This case is part of a series of vignettes that capture different dilemmas faced by directors as they join boards of companies ...Starting at €8.20