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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Case HBS-320028-EKnowledge and CommunicationIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Starting at €8.20
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David Berman, Teaching Note
Raman, Ananth; Gaur, Vishal; Kesavan, SaravananTeaching Note HBS-609006-EService and Operations ManagementTeaching Note for [605081].Starting at €0.00
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Case HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Starting at €8.20
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Airbus A380--Turbulence Ahead
Raman, Ananth; Schmidt, William; Gaur, VishalCase HBS-609041-EMultiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook?Starting at €8.20
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Case HBS-316134-EEntrepreneurshipHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Starting at €8.20
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Zensar Technologies Ltd, Teaching Note
Fuller, Joseph B.Teaching Note HBS-319049-EStrategyTeaching note for case 318051.Starting at €0.00
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Coca-Cola in Vietnam
Goh, Joel; Raman, AnanthCase HBS-616063-EService and Operations ManagementStarting at €8.20
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Merck: Operating Science-Based Business
Raman, Ananth; Maurer, Inga; Schmidt, WilliamCase HBS-612082-EService and Operations ManagementMerck is known for its commitment to investing in basic R&D. Are Merck's long-term investments justifiable when the firm faces extreme earnings pressure?Starting at €8.20
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Inventory-Based Lending Industry Note
Foley, C. Fritz; Raman, Ananth; Craig, Nathan C.Case HBS-612057-EService and Operations ManagementInventory-based lending is a form of asset-based lending used by retailers and wholesalers. This note describes the development and the current state of the inventory-based lending industry.Starting at €8.20