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Using Big Search Data to Map Your Market
Skiera, Bernd; Ringel, Daniel M.Article ART-2982-EInformation Technologies, MarketingMarkets today are flooded with an increasing number of products and brands, making it difficult for companies to track how their products compete in the market. Big search data allow companies to obtain valuable insights on market share as well as on key competitors. But collecting and analyzing vast amounts of data pose huge challenges. In this article, the authors describe how they used clickstream data to visualize competition in product categ...Starting at €8.20
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Aprovecha el big data para visualizar tu mercado
Skiera, Bernd; Ringel, Daniel M.Article ART-2982Information Technologies, MarketingDebido a la creciente proliferación de artículos y marcas, a las empresas les cuesta hacer un seguimiento de cómo compiten sus productos en el mercado. El big data de las búsquedas online les permite conocer mejor su cuota de mercado y a sus competidores clave. Pero obtener y analizar cantidades ingentes de datos plantea múltiples dificultades. En este artículo, los autores explican cómo se valieron de los datos del flujo de clics para vis...Starting at €8.20
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Leaders Drive Initiatives: How to Accelerate Strategic Execution Through Active Support and Coaching
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6018BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. How can you improve the odds? The authors-all executives at The Forum, a global consulting firm-argue that three often overlooked "people factors" are...Starting at €8.20
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Leaders Affirm Strategies: How Clearly Communicating Your Strategy Speeds Execution of Large-Scale Initiatives
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6012BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. Why? Because an exclusive focus on pace and process often leads to superficial results: lots of activity, but little forward motion. In this chapter, ...Starting at €8.20
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Leaders Cultivate Experience: Creating Strategic Speed by Harnessing the Experience of Your Workforce
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6019BC-EJust as a leader's ability to create a workplace climate in which employees feel competent, engaged, and appreciated can accelerate strategic results, so too can a leader's ability to "cultivate experience"-to bring individuals' and teams' experience into view, make it significant, share it, and harness it-increase strategic speed. In this chapter, the authors describe four competencies leaders need in order to capture the experience and wisdom l...Starting at €8.20
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Speed: A New View-Execute Strategy Faster and More Effectively by Focusing on People Factors
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6010BC-EAll executives agree that speed is necessary to a successful business. "Strategic speed" is where urgency meets execution-implementing plans and strategies not just quickly, but well. It's something leaders pursue every day and are paid to achieve, yet few are satisfied with the speed of execution within their organizations. In this chapter, the authors, all executives at a global consulting firm, reveal a surprising truth: that you achieve strat...Starting at €8.20
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Tools for Achieving Strategic Speed: Assessing Your Own and Your Organization's Strengths and Weaknesses and Determining Your Next Steps
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6023BC-EStrategic speed is not about concocting brilliant strategies. It's about leaders who know how to accelerate strategy execution by adopting the right mind-set and taking the right actions-actions focused on mobilizing people. Strategic speed is where urgency meets execution, and that means you don't need to go into a bunker and spend months drawing up complex plans in order to see results. If you as a leader can think and behave in speed-promoting...Starting at €8.20
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The People Factors: Clarity, Unity, Agility-Leadership Practices Proven to Accelerate Strategic Results
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6011BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. Why? In this chapter, the authors, all of whom are executives at a global consulting firm, take a closer look at the three often overlooked "people fa...Starting at €8.20
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Leaders Manage Climate: Creating Strategic Speed in Everyday Operations Through an Engaged, Motivated Workforce
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6014BC-EIf there's such a thing as a magic wand to create strategic speed in everyday execution, managing workplace climate is it. Defined as what it feels like to work in a particular organization, climate is something leaders have tremendous control over. And while other leadership practices, such as affirming strategies and driving initiatives, help increase strategic speed when you're dealing with a major initiative or large project, managing climate...Starting at €8.20
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Estrategias para atraer al nuevo consumidor
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32Information Technologies, Marketing, Strategy¿Cómo ha cambiado el “viaje del cliente”? ¿De qué manera podemos adaptarnos a la realidad de hoy?Starting at €15.00