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Estrategias para atraer al nuevo consumidor
Villanueva, Julian ; Ferrándiz, Luis ; Gallo, Iñigo ; Townsend, Claudia ; Skiera, Bernd ; Ringel, Daniel M.
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Reference: DOS-32
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Number of pages: 26
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Publication Date: Mar 17, 2017
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Source: IESE (España)
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Type of Document: Dossier