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Tiempos de producción e inventarios de lotes
Ribera, Jaume; Riverola, JosepTechnical Note PN-321Service and Operations ManagementEsta nota utiliza las curvas de input/output para analizar la creación de inventario en un proceso de fabricación multinivel. Describe el efecto de los distintos tamaños de lote en el tiempo de producción del proceso. (Also available in English).Starting at €8.20
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Calidad: Definición e instrumentos básicos de mejora, La
Ribera, JaumeTechnical Note PN-393Service and Operations ManagementLa nota repasa los conceptos de definición de calidad, el papel de las certificaciones, los instrumentos básicos de mejora y la definición de proyectos de mejora de calidad.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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La red de albergues de juventud
Ribera, Jaume; Xalabarder E.Case DG-1110StrategyLa red de albergues de juventud perdía cerca de 500 millones de pesetas. A raíz de estas pérdidas, el Secretario General de Juventud se plantea diferentes alternativas para solucionarlo. El caso presenta cuatro alternativas posibles con sus ventajas e inconvenientes. (Disponible en catalán).Starting at €8.20
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The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20
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El Instituto Mexicano del Seguro Social hacia la desconcentración de sus proveedores de servicios de salud
Jané E.; Ribera, JaumeCase P-1044Service and Operations ManagementEl Instituto Mexicano del Seguro Social (IMSS), una organización altamente centralizada y jerárquica, comenzó hace tres años un proceso de devolución de sus unidades de servicio, agrupadas en Areas Médicas de Gestión Desconcentrada (AMGD). El proceso era lento hasta que se diseñó un proyecto para crear las herramientas necesarias para administrarlo bajo las nuevas condiciones de autonomía. El Dr. Martín es el jefe de una de estas AMGD. El y sus ...Starting at €8.20
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Teaching Note MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Starting at €0.00
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Global Marketing Costa, S.A. (B)
Joachimsthaler, Erich A.; Pryce A. H.Case M-763-EMarketingMay be used with M-762-E Global Marketing Costa, S.A. (A). It defines a specific problem.Starting at €5.74