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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512B-EStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512BStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCase HBS-608S24Service and Operations ManagementDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Starting at €8.20
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The New-Market Conundrum
McDonald, Rory; Eisenhardt, Kathleen M.Article HBS-R2003D-EEntrepreneurshipBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional strategies just don't make sense. How then can you navigate this constantly shifting terrain? Over the past few years, two business school professors have interviewed entrepreneurs and...Starting at €8.20
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Luca de Meo at Volkswagen Group
Hill, Linda A.; Teppert, Dana M.Case HBS-413124-ELeadership and People ManagementLuca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue." and its success throughout the company. During his time at Volkswagen, de Meo focused on transforming the marketing department into an engine of innovation. De Meo and his team in mark...Starting at €8.20
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Global Expansion at Sanford C. Bernstein
Hill, Linda A.; Teppert, Dana M.Case HBS-411051-ELeadership and People ManagementSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Starting at €8.20
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Global Expansion at Sanford C. Bernstein (A) (Abridged)
Hill, Linda A.; Teppert, Dana M.Case HBS-411063-ELeadership and People ManagementSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Starting at €8.20
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Global Expansion at Sanford C. Bernstein (B) (Abridged)
Hill, Linda A.; Teppert, Dana M.Case HBS-411066-ELeadership and People ManagementSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Starting at €5.74
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Ibrahim Dabdoub at the National Bank of Kuwait
Hill, Linda A.; Teppert, Dana M.Case HBS-413107-ELeadership and People ManagementIbrahim Dabdoub, the Group chief executive of the National Bank of Kuwait (NBK), reflects on his past 30 years at the helm of the Bank. Under his leadership, NBK grew from a small local bank to one of the preeminent financial institutions in the region. However, following the global financial crisis of 2008 and the Arab Spring, NBK had to slow its regional expansion. Dabdoub wonders if the Bank is positioned to thrive and fulfill its collective a...Starting at €8.20
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Toni Sacconaghi at Sanford C. Bernstein
Hill, Linda A.; Teppert, Dana M.Case HBS-411052-ELeadership and People ManagementToni Sacconaghi, a senior sell-side equity research analyst at Sanford C. Bernstein, covering U.S. IT hardware companies, thinks about the challenges and opportunities presented by the firm's new office in Hong Kong. Sacconaghi was previously the only analyst covering IT hardware companies for Bernstein. However, the firm has recently hired an analyst to cover Asian IT hardware companies in Hong Kong. Sacconaghi thinks about the best way to work ...Starting at €8.20