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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512B-EStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Case HBS-618020-EStrategyAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Starting at €8.20
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArticle HBS-R1512BStrategyFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2268-EAccounting and ControlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffTeaching Note DARDEN-C-2268TN-EAccounting and ControlTeaching note for product C-2268Starting at €0.00
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The F/A-18 F404 Engine: Getting Lean (B)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2269-EAccounting and ControlAfter the successful implementation of Lean manufacturing concepts at U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore, particularly with regard to the maintenance processes for the F404 engine on the F/A-18 Hornet, these concepts have become the standard by which production across all AIMDs are measured. Now assigned to NAVAIR, the person responsible for these changes is eager to apply the lessons of AIMD Lemoore across the entir...Starting at €5.74
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCase HBS-615013-EStrategyMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Starting at €8.20
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCase HBS-617S07StrategyMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Starting at €8.20
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chotuKool: 'Little Cool,' Big Opportunity
McDonald, RoryTeaching Note HBS-617040-EStrategyTeaching note for case 616020.Starting at €0.00