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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B17C006-ELeadership and People Management, StrategyMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Starting at €8.20
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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCase IVEY-9B15C010-ELeadership and People Management, StrategyA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Starting at €8.20
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Halftime for Heidelberg
Spar, Debora L.Case HBS-720021-EStrategyThe case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a daunting and mounting set of challenges, most of which stem from financial and demographic changes that are far beyond its control. During Huntington's eleven-year tenure, the universi...Starting at €8.20
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Xiangdu: Succession of Entrepreneurial Spirit - Teaching Note
Jean Lee; Liman ZhaoTeaching Note IVEY-8B18C002-ELeadership and People ManagementTeaching note for product 9B18C002.Starting at €0.00
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Afrigen Biologics: Vaccines for the Global South, Teaching Note
Spar, Debora L.; Comeau, JuliaTeaching Note HBS-323098-EEconomicsTeaching note to case 323030Starting at €0.00
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Wensli Silk: Succession and International Luxury Branding - Teaching Note
Jean Lee; Rebecca ChungTeaching Note IVEY-8B16C023-ELeadership and People ManagementTeaching Note for product 9B16C023.Starting at €0.00
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BreadTalk Group: Transformation through Talent and Technology - Teaching Note
Jean Lee; Rebecca Chung; Leah TanTeaching Note IVEY-8B21C008-ELeadership and People ManagementTeaching note for product 9B21C008.Starting at €0.00
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Neoglory Holdings Group: The Succession Choice - Teaching Note
Jean Lee; Rebecca ChungTeaching Note IVEY-8B15C040-ELeadership and People ManagementTeaching note for product 9B15C040.Starting at €0.00
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The Social Purpose of the Firm
Spar, Debora L.; Comeau, JuliaCase HBS-323051-EKnowledge and CommunicationThe Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to "make a difference in the world" - that is, to address a significant societal problem as a commercial endeavor. This Module Note summarizes the cases and themes discussed in SPF. Together, the cases are designed to study entrepreneurs and business leaders who are tackling...Starting at €8.20
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Wensli Silk: Succession and International Luxury Branding
Jean Lee; Rebecca Chung; An JingCase IVEY-9B16C023-EEntrepreneurship, Leadership and People Management, StrategyIn 2011, China-based Wensli Group’s newly appointed chairwoman was preparing to transform the company’s silk business into a global luxury brand. It was a lofty goal for a company that started out as a township silk factory before growing into the largest silk-producing company in China. Tapping into the luxury market, however, presented a challenge because Chinese companies were better known for producing cost-conscious products. That meant Wens...Starting at €8.20