Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    Halftime for Heidelberg

    Spar, Debora L.

    • Reference: HBS-720021-E

    • Year: Event Year Start:1992

    • Number of pages: 29

    • Geographic Setting: Ohio

    • Publication Date: Feb 1, 2020

    • Fecha de edición: Nov 15, 2018

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Higher education

    Grouped product items
    Format Language Reference Use Qty Price
    pdf English HBS-720021-E
    As low as €8.20

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.

    Description

    The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a daunting and mounting set of challenges, most of which stem from financial and demographic changes that are far beyond its control. During Huntington's eleven-year tenure, the university has experimented with a number of efforts aimed at attracting and retaining students. But in 2019, with enrollment, retention, and graduation rates stagnating and the university once again running a deficit, Huntington must consider more drastic measures. What can he do to underscore the "Heidelberg difference" and ensure that the university survives?

    Related Documents

    Keywords

    Administration Brand management Business education Corporate strategy Education General management Marketing Strategic planning Strategy Universities