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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCase HBS-617009-EService and Operations ManagementThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Starting at €8.20
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Financing Astroscale
Nanda, Ramana; Weinzierl, Matthew C.Case HBS-817025-EEntrepreneurshipStarting at €8.20
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General Mills (B)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCase HBS-608067-EService and Operations ManagementStarting at €5.74
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Ricoh Company, Ltd.
Eccles, Robert G.; Edmondson, Amy C.; Iansiti, Marco; Kanno, AkikoCase HBS-610053-EService and Operations ManagementRicoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in 2006. The company developed environmental accounting methods and produces annual environmental and sustainability reports, but Ricoh is concerned that investors may not take these effor...Starting at €8.20
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Obamacare, Teaching Note
Weinzierl, Matthew C.Teaching Note HBS-715027-EEconomicsTeaching note for case 714029.Starting at €0.00
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Microsoft Server & Tools (B)
Iansiti, Marco; Serels, AlainCase HBS-613046-EService and Operations ManagementSupplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.Starting at €5.74
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCase HBS-617020-EService and Operations ManagementIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Starting at €8.20
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Vistron Inc.: The Z Glass Project
Shapiro, Roy D.; Iansiti, MarcoCase HBS-616002-EService and Operations ManagementStarting at €8.20
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The Boston Beer Company: New CEO
Wing, Christina R.; Iansiti, MarcoCase HBS-619021-EService and Operations ManagementStarting at €8.20