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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Intertel: The Rate to Peru - Teaching Note
Atanasov, K.; Heukamp, Franz; Baucells Alibés, ManelTeaching Note ADT-20-EDecision Analysis, EconomicsNote prepared as an aid to instructors in the classroom use of case AD-292-E: Intertel: The Rate to Peru.Starting at €0.00
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BEMBI: A Modern Indian Culinary Experience (B): Growth Options in Difficult Times
Borwankar, Anjaney; Heukamp, FranzCase ASN-45-EDecision Analysis, Economics, EntrepreneurshipThis case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders.Starting at €5.74
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T-Shirts for Eintracht Frankfurt - Teaching Note
Guinand C.; Heukamp, FranzTeaching Note ADT-22-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc. This teaching note has been elaborated as an aid to case AD-298-E.Starting at €0.00
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El valor de la información
Lewis A.; Heukamp, FranzTechnical Note ADN-272Knowledge and CommunicationLa presente nota técnica constituye una breve explicación del valor de la información perfecta e imperfecta a la hora de tomar decisiones arriesgadas.Starting at €8.20
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LOPIN Productions
Ariño, Miguel Angel; Heukamp, FranzCase AD-359Decision AnalysisEste caso presenta la decisión que debe tomar una productora audiovisual sobre el camino hacia el cual dirigir su actividad: producir una serie para venderla a una cadena de televisión o bien una película para la gran pantalla. La primera opción conlleva pocos riesgos para la empresa, mientras que la segunda implica una multitud de peligros e incertidumbres. Este caso sustituye al caso "NILOP Productions" de los mismos autores (AD-333).Starting at €8.20
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Risk Preferences and the Role of Intuition Under Uncertainty
Baucells Alibés, Manel; Heukamp, FranzTechnical Note ADN-287-EDecision Analysis, EconomicsManagers typically make their decisions under many constraints (time, resources, skills, emotions, and ability to process vast information) that limit their "rationality." Therefore, they frequently rely on intuition when making decisions. This note describes some of the common mistakes of intuitive decision making. Learning about mistakes does not eliminate them but it does allow us to recognize situations in which a particular error is likely ...Starting at €8.20
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Neuroeconomics
Panina O.; Heukamp, FranzTechnical Note ADN-268-EDecision Analysis, EconomicsThis note presents the new discipline of neuroeconomics. It gives an overview of the human brain and reports on scientific findings that relate neuroscience and economics.Starting at €8.20
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Financing Astroscale
Nanda, Ramana; Weinzierl, Matthew C.Case HBS-817025-EEntrepreneurshipStarting at €8.20
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Option Properties
Panina O.; Heukamp, FranzTechnical Note FN-534-EDecision Analysis, FinanceSummary of important non-model dependent properties of financial options.Starting at €8.20