T-Shirts for Eintracht Frankfurt - Teaching Note

By Guinand C. / Heukamp, Franz

Marketing

Special occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc. This teaching note has been elaborated as an aid to case AD-298-E.

Collection: IESE (España)

Ref: ADT-22-E

Format: PDF

Number of pages: 8

Publication Date: Dec 7, 2005

Language: English

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T-Shirts for Eintracht Frankfurt - Teaching Note

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