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Vita: Cosmetics in the Nordics
Narayandas, Das; Palepu, Krishna G.; Herman, KerryCase HBS-516013-EVita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's traditional retail strategy, and how best to grow the company in Sweden. While both of these are potentially important future growth drivers, they also entail large investments in new capabi...Starting at €8.20
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Pinduoduo
Zhu, Feng; Palepu, Krishna G.; Yining Cao, Bonnie; Lau, DawnCase HBS-620040-EService and Operations ManagementFounded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China's fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams, and purchase together at discounted prices. The company's rapid development helped it debut on the Nasdaq in July 2018, only three years after its inception. The fast growth was par...Starting at €8.20
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Floward
Palepu, Krishna G.; Arora, NamrataCase HBS-124010-EStrategyIn 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from global growers and had control over the entire delivery chain, had expanded its footprint to 32 cities across nine MENA countries and had ventured into the UK. Witnessing a remarkable CA...Starting at €8.20
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Digital Transformation at Tata Steel
Palepu, Krishna G.; Narayandas, Das; Kak, RadhikaCase HBS-323053-EStrategyT.V. Narendran, CEO of Tata Steel, India's oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses, entered new segments and adjacent businesses, and launched digital transformation, agility, safety, and sustainability programs. At the heart of his transformation program lay the ...Starting at €8.20
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Tetra Pak Argentina (Spanish Version)
Khanna, Tarun; Palepu, Krishna G.; Herrero, Gustavo A.Case HBS-709S09StrategySe ocupa de las manos a la gestión de una situación difícil frente a la filial de una corporación multinacional (Tetra Pak) en un país en desarrollo (Argentina). La situación surge de una avería importante económica, social e institucional que pone en peligro la existencia de la filial. Argentina dejó de pagar su deuda soberana y devaluó el peso en más de un 200%, pero se diferenció el tratamiento de la tasa de FX para ser aplicado a diversas ope...Starting at €8.20
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SoulCycle
Collis, David J.; Van Den Steen, Eric; Hartman, AshleyCase HBS-717454-EStrategyCo-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer requires an assessment of market or industry attractiveness and of SoulCycle's (potential) competitive advantage.Starting at €8.20
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Bananas (B)
Van Den Steen, EricCase HBS-712452-EStrategySupplemental Material for Product Number 712451.Starting at €5.74
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Komatsu in China
Palepu, Krishna G.; Kanno, Akiko; Sato, NobuoCase HBS-114004-EAccounting and ControlKomatsu built a very successful business in China over the last two decades. But it is now facing rising competition from lower cost domestic Chinese companies, which are themselves trying to become global players. Facing the same situation, Caterpillar is implementing a two-brand strategy. What should Komatsu do to retain its leadership position in China?Starting at €8.20
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Airgas, Inc.
Van Den Steen, Eric; Karl, JasonCase HBS-714517-EStrategyIn 2013, Airgas was the market leader in packaged industrial gas distribution. Recent acquisitions had made it into a larger player in upstream gas production as well, where it competed with Praxair and Air Products. Should Airgas continue building a position in gas production or divest these activities?Starting at €8.20
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Bananas (A)
Van Den Steen, EricCase HBS-712451-EStrategyTo maximize their effectiveness, color cases should be printed in color. As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors in the marke...Starting at €8.20