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Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCase IVEY-9B21B008-EAccounting and ControlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Starting at €8.20
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Evelynn by Nicole Snobelen: The Market Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B20B008-EAccounting and Control, EntrepreneurshipEvelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the WesStarting at €8.20
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Stealing Time: America's Disruption of the Swiss Watch Industry
Van Den Steen, Eric; Stark, AaronCase HBS-718500-EStrategyAfter years of growth, the Swiss watch industry faced an existential crisis. Exports to the US, their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products. The Swiss had to figure out how to respond. No matter the outcome, the year 1876 would prove to be pivotal.Starting at €8.20
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Bluewater Football Association
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B13B003-EAccounting and ControlThe finance director of a football association is considering adding a fourth team to the organization. Parents and players in the community want the football association to field a football team in the varsity division for players aged 17 and 18. The finance director needs to identify the amount of financing that would be required to operate a varsity team. She must project a cash budget for the upcoming operating period and also evaluate other ...Starting at €8.20
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Global Consulting Company: Changing Career Progression Expectations
Ian Dunn; Calvin HoCase IVEY-W33478-ELeadership and People ManagementIn March of 2021, the management consulting division of Global Consulting Company Canada was preparing to hold its biannual performance review call for consulting analysts hired in September 2019. The analysts had been unable to complete their traditional two-year rotational development program, which meant that no promotion would normally be recommended on this call. However, extraordinary circumstances caused by the outbreak of the COVID-19 pan...Starting at €8.20
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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20
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Praxis: Redefining the Toothpaste Industry
Ian Dunn; Edward GrayCase IVEY-9B20B005-EAccounting and Control, EntrepreneurshipIn 2019, the co-founders of Praxis—a toothpaste that aimed to improve the health and wellness of its users by incorporating vitamins, minerals, and supplements into the toothpaste—were contemplating whether to launch their business. The mission of Praxis was to facilitate a health-conscious lifestyle and empower individuals to improve their productivity and well-being. The duo wanted to assess the business environment, evaluate their product and ...Starting at €8.20
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Ireland Renovations: Budgeting for Future Growth
Ian Dunn; Jessica WelshCase IVEY-9B20B004-EAccounting and Control, EntrepreneurshipIn mid-2019, the owner of Ireland Renovations was contemplating the future of his renovation and construction company that operated in London and Middlesex County in Ontario, Canada. The owner’s youngest son was interested in working for the business, but the owner wondered whether the company could afford to hire him. His son had previously worked for the company part-time and had shown an interest in helping his father grow the business. The ow...Starting at €8.20
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Craft Farmacy: Expansion to Waterloo
Ian Dunn; Isaac RigbyCase IVEY-W34754-EAccounting and Control, EntrepreneurshipIn early 2023, the executive chef and owner of Craft Farmacy was considering the feasibility of expanding to a second location in Waterloo, Ontario. Craft Farmacy was a farm-to-table restaurant in London, Ontario that featured an upscale, rustic bistro style dining experience. During 2022, the owner had visited similar farm-to-table restaurants in the Kitchener-Waterloo region to verify his sales, investment, and cost assumptions; this data allow...Starting at €8.20
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Akamai's Edge (A)
Van Den Steen, EricCase HBS-712455-EStrategyTo maximize their effectiveness, color cases should be printed in color. In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its distributed network model or move towards its competitors' more centralized design.Starting at €8.20