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Diario de Sevilla (C): Los pasos hacia la transformación digital
García del Pueyo, J. L.Case IIST-MI-225MarketingDiario de Sevilla es la principal cabecera del Grupo Joly, cuyo origen se remonta a 1867 en Cádiz. Este diario de información general, así como los otros 8 que el grupo tiene en Andalucía, han sufrido una fuerte transformación en su modelo de negocio como consecuencia de la eclosión digital y el profundo cambio que ha traído a los hábitos de información de los ciudadanos. En el caso se analizan los distintos pasos que la empresa ha dado en los úl...Starting at €5.74
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Equality of Opportunity and Outcome in the U.S.
Weinzierl, Matthew C.; Su, AlastairCase HBS-715028-EEconomicsEquality of opportunity is endorsed universally even though, or more likely because, it can mean such different things to different people. What definition of equality of opportunity ought to figure into policy decisions? How close, or far, is the United States from providing equal opportunity? Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom.Starting at €8.20
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Immigration Policy in Germany (A)
Weinzierl, Matthew C.; Flanagan, Katrina; Su, AlastairCase HBS-715029-EEconomicsGermany's Chancellor Angela Merkel faced economic and moral pressure to encourage greater immigration from struggling European, and especially Eurozone, countries after the economic downturn that began in 2008. In fact, it was possible that both the Euro currency union and the European political union depended on increasing migration across member countries, including into Germany. But German domestic politics made Merkel's decision a difficult o...Starting at €8.20
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U.S. Government Debt and the Debate over a Balanced Budget Amendment
Weinzierl, Matthew C.; Flanagan, Katrina; Su, AlastairCase HBS-714031-EEconomicsIn the first decade of the 21st century, national debt as a share of GDP rose dramatically in the United States and across the developed world. This case consists of excerpts from leading commentators explaining and commenting on this trend and the economic and moral problems it poses. Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom.Starting at €8.20
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Hero Baby Southern Europe. Nota del instructor
Gómez González, C.; García del Pueyo, J. L.Teaching Note IIST-MITN-179MarketingNota del instructor del caso MITN-179Starting at €0.00
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1996 Welfare Reform in the United States
Weinzierl, Matthew C.; Flanagan, Katrina; Su, AlastairCase HBS-715030-EEconomicsOn August 22, 1996, U.S. President Bill Clinton signed into law the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA)-a dramatic reform of the American system of economic assistance for the poor that, as its title suggested, attempted to encourage labor force participation rather than reliance on federal support. Clinton's decision to support a proposal that substantially cut spending on economic assistance was controversia...Starting at €8.20
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Hero Baby Southern Europe
Gómez González, C.; García del Pueyo, J. L.Case IIST-MI-179-E-EMarketingHero is a Swiss multinational with a history of over a hundred years. Although the company traditionally manufactured jams, it entered the infant feeding market in 1985 when it carried out a test that began in Spain. Hero has three major international divisions: jams, cereals, and baby food. However, this case focuses on the infant food division, called Hero Baby, and more specifically on the three markets of the Southern European division: Spain...Starting at €8.20
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Hero Baby Southern Europe. Teaching Note
Gómez González, C.; García del Pueyo, J. L.Technical Note IIST-MITN-179-E-EMarketingHero is a Swiss multinational with a history of over a hundred years. Although the company traditionally manufactured jams, it entered the infant feeding market in 1985 when it carried out a test that began in Spain. Hero has three major international divisions: jams, cereals, and baby food. However, this case focuses on the infant food division, called Hero Baby, and more specifically on the three markets of the Southern European division: Spain...Starting at €8.20
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Hero Baby Southern Europe
Gómez González, C.; García del Pueyo, J. L.Case IIST-mi-179-I-ITMarketingHero è un’azienda svizzera di prodotti alimentari fondata nel 1886 e nata come produttrice di marmellate. Nel 1985 entra nel settore dell’alimentazione infantile attraverso il mercato spagnolo. Il caso si concentra sull’unità di alimentazione infantile Hero Baby nei mercati spagnolo, italiano e portoghese. I dati economici sono diversi nonostante ci siano delle similitudini nei gusti, nelle tendenze dei consumatori e nella situazione sociodemogra...Starting at €8.20
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La Gazzetta di Lecce. Investigar para decidir
Gómez González, C.; García del Pueyo, J. L.Case IIST-MI-161MarketingLa Gazzetta di Lecce era el periódico más antiguo del Grupo Bianco, empresa familiar propietaria de varias cabeceras en el sur de Italia (Apulia). Durante la década de 2000 este grupo experimentó un gran crecimiento, que se tradujo en un fuerte apalancamiento financiero, pero que le permitió alcanzar una posición de liderazgo regional. Al estallar la crisis económica de 2007, tuvo que hacer frente a cuantiosos recortes de gastos para garantizar s...Starting at €8.20