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Sales Force Integration at FedEx Series (A-E), Teaching Note
Godes, David B.Teaching Note HBS-508073-EMarketingTeaching Note for [506029], [506030], [506031], [506032], and [506033].Starting at €0.00
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La integración de los equipos de venta en FedEx (E)
Godes, David B.Case HBS-513S35MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Starting at €5.74
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Crosley
Nicholas, Tom; Chen, DavidCase HBS-809160-EEntrepreneurshipIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Starting at €8.20
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Starting at €5.74
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ENSR International, Teaching Note
Godes, David B.Teaching Note HBS-503094-EMarketingTeaching Note for (9-503-075).Starting at €0.00
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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Arthur Rock
Hardymon, G. Felda; Nicholas, Tom; Kind, LizCase HBS-813138-EEntrepreneurshipArthur Rock was known as one of the country's first venture capitalists and was instrumental in launching major Silicon Valley firms, such as Fairchild Semiconductor, Intel Corporation, Apple Computer, Inc., Scientific Data Systems and Teledyne Incorporated. He was the first venture capitalist to be featured on the cover of Time magazine. Rock was adamant that his success was due to luck and being in the right place at the right time. Others argu...Starting at €8.20
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Terumo (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508068-EMarketingTo maximize their effectiveness, color cases should be printed in color. Terumo faces two challenges: how to sell its catheter products in the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like syringes to a diversified firm offering a range of advanced products-catheters and graphs, for example-in addition...Starting at €8.20
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Neoprene
Nicholas, Tom; Tamega Fernandes, FelipeCase HBS-810084-EIn 1931, during one of the worst economic crises in US history, Du Pont announced the discovery of an innovative rubber synthetic product - neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still being erected and production remained at laboratory scale. Rubber synthetics had been developed in Russia, Germany and even in the United States before, but large scale production had ...Starting at €8.20